The Influence of Endorsement on Social Media Instagram on Purchase Interest for Product Lip Cream MakeOver

This research aims to determine the decision in purchasing makeover products which there are ten dimensions consisting of Selebgram, Adolescent Consumptive behavior, Can be trusted, Attractiveness, Skill, Selection and brands, Channel Selection, Consumers have different choices, Total purchases, Payment Method. MakeOver, too, can find effect endorsement through Instagram social media on lip cream products. The method used this study uses quantitative methods with type using descriptive casual methods. Based strategy a questionnaire. technique Impossible Sampling purposive sampling questionnaire 554 respondents who bought Data analysis was carried out Multiple Linear Regression SPSS software. results analysis, variable purchase good category. hypothesis show that celebrity variables, attractiveness, Skill positive significant relationship satisfaction either partially or simultaneously. is expected provide benefits broad insights other researchers regarding As well as engagement, There between intention. It recommended cosmetic/beauty product companies pay more attention consumers when buying their products, will trigger success increase company's rate.